Novikov London

Novikov sits on Berkeley Street, tucked between the high-stakes storefronts of Mayfair. It is a ten-minute walk from the boutiques of Bond Street.

The restaurant offers a divided menu of Italian and Asian cuisines, a structural choice that allows it to bypass the stylistic tunnel vision of its neighbours. While nearby spots often commit to a singular regional focus, the room runs smart and handles the pivot between two distinct culinary directions without friction. It is a better choice for large groups with conflicting preferences than the specialized bistros surrounding it, which usually struggle to accommodate such range. The space is dressier than the average Mayfair corner, making it a predictable landing point for those who want their dinner and their social theater served in equal measure.